AP/Jae C. Hong For all the talk about drones replacing parcel carriers or self-driving cars disrupting the taxi industry, there’s a bigger tech revolution happening in the restaurant industry right now that may displace workers far sooner than anything futurists foresee in those other industries.
The arrival of tablets and smartphone apps that detail menu items, take orders, and let you settle up your tab at the en of the meal will be a big theme among casual dining chains and even a few independent foodie haunts this year. Brinker International’s (EAT) Chili’s, DineEquity’s (DIN) Applebee’s, and a handful of San Francisco fine dining establishments are leading the push to add the technology, which will make waiters and waitresses less necessary.
None of the chains have said that these tech initiatives will lead them to reduce waitstaff headcount — but it doesn’t take a lot of foresight to connect the dots. If folks are using table-side tablets to place orders and ask for drink refills, or firing up a smartphone app to pay at the end of a meal, that naturally translates into fewer front-of-house employees needed to keep an eatery going.
In fact, some industry leaders outright deny that mobile tech will displace staff. “This really isn’t a labor play,” DineEquity CEO Julia Stewart said on CNBC late last year, explaining Applebee’s move to deploy 100,000 tablets this year — one at every table. “It’s not about saving labor. This is really about creating an opportunity to talk to our guest, have an interactive conversation with our guest, and give our guest a lot more opportunities.”
At first, a waitstaff will be instrumental in assisting customers as they use the tablets to place orders or pay their bills. There will also be patrons who are apprehensive about embracing the technology, and Applebee’s will still have waiters taking orders the old-fashioned way for people who prefer talking to a person.
Chili’s is going with a less-comprehensive tabletop tablet solution that enhances the traditional process. Diners will still place their meal orders from a waiter, but the tablets will be there to request drink refills, order desserts, or pay for their food at the end of the meal.
Customers won’t be forced to embrace the new technology; Applebee’s and Chili’s will clearly be sensitive to traditional patrons. However, as those customers see the folks who use restaurant-provided tablets being served faster (because they could order as soon as they were ready) and being able to settle up quickly as soon as they were done, the lure of convenience will likely draw more of them as well. Sooner than you’d think, there will be fewer people ordering their meals from human servers, or leaning on them for tech support.
Foodies Just Want to Have Fun
It’s not just the casual dining chains trying to use technology to speed up the process. Online reservations specialist OpenTable (OPEN) revealed this past weekend that it’s testing a new mobile payment feature with nearly a dozen San Francisco restaurants.
It’s inviting a few San Francisco users of its popular smartphone app to add a credit card to the account that will allow for mobile payments to be processed. At the end of the meal, they can view their bill and pay it without having to call for a waiter. That could save servers as many as four trips to the table: one each for the bill request, delivering the bill, picking it up, and returning it after it’s processed.
The upside to these tech initiatives is that tables will rotate faster, allowing restaurants to serve more customers. The company providing the tablet technology to Applebee’s claims that tables turn seven minutes faster once the gadgets are deployed. This will likely lead restaurants to increase staffing among cooks, food runners, and bussers. But don’t be surprised if soon, it starts getting a lot harder to find a waiter at your local eatery — and that it doesn’t bother you at all.
Motley Fool analyst Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends OpenTable.