By Nathalie Pierrepont
The biggest social media platforms have been around for previous Olympics, including the Beijing Summer Games of 2008 and the Vancouver Winter Games of 2010. However, some are calling the London Summer Games of 2012 the “Socialympics.”
The International Olympic Committee even launched the Olympic Athletes’ Hub, a site to connect fans with Olympic athletes, past and present, through Twitter and Facebook (FB) streams, for the coming Games.
“We are at a dawn of a new age of sharing and connecting, and London 2012 will ignite the first conversational Olympic Games [between athletes and fans] thanks to social media platforms and technology,” said Alex Huot, head of social media for the IOC, in an email interview with ESPN Playbook.
The 2012 Summer Games is also a first for Apple’s (AAPL) iPad. And it’s no surprise that a large majority of the near 150 iPad applications relating to the Olympics involve a social media component to engage fans traveling to London, watching from home or tuning into the Games on the go.
With the Games under way, TheStreet recommends these six apps to enhance your spectator experience:
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