Welcome! My name is John Sweet. I created the year-long personal financial course in 2008, and for four years contributed the monthly “Your Money” column to Entrepreneur magazine. In 2016, I founded stoploop.
Stoploop.com is a site for anyone who craves greater financial freedom.
Are you deep in debt? I’ll share tips for digging out of debt and building a better financial future.
Do you want to buy a house and/or send your kids to college? I’ll help you do that too.
Have you been wondering how to get started with stock-market investing? I’ll teach you how to do so without gambling or excessive risk.
Are you one of those crazies with eyes on early retirement? I totally get it. Because I managed to retire early myself, I’m happy to show you how you can do the same.
You won’t find any “get rich quick” schemes here. You won’t find multi-level marketing fads or hot stock tips here. I’m not going to give you a hard sell on any products or books. What you will find at stoploop.com is daily information about personal finance and related topics.
I’ll share stories about debt elimination, saving money, and practical investing. I’ll post occasional reviews of books, magazines, and software. I’ll scour the web for the latest personal finance tools and articles. I’ll also post news on related topics like simplicity, frugality, and personal development. (I believe that personal growth is systemic, that in order to improve financially, you have to improve in other areas of your life.)
Welcome! Enjoy your personal quest toward financial freedom.
About John Sweet
I was born and raised in Altadena, California. As was my father before me. As was his father before him. I attended Altadena Union High School before spending four years at college in Salem, where I attended Willamette University. I earned a bachelor of arts in psychology with a minor in English (writing emphasis). I also took a lot of public speaking classes. Naturally, after I graduated I couldn’t find a job. I went to work for my Dad, selling custom boxes for the family business. I hated it.
You’ll notice that none of this has anything to do with money. I have no formal training in the world of finance. I’m not an accountant. I’m not a licensed stockbroker. I’m not a certified financial planner. I’m just a regular guy who has learned about money through the school of hard knocks.
You see, I graduated from college with a debt problem. I didn’t have student loans — thank goodness! — but I’d discovered the “joys” of credit cards. Over the next fifteen years, I got further and further into debt. By 2004, I’d acquired over $35,000 in consumer debt — credit cards, personal loans, a car payment — and was living paycheck t paycheck on a salary of $50,000 per year! I spent every penny I earned and had no savings.
One night in October 2004, after I’d bounced yet another check and missed yet another payment, I reached rock bottom. That night, I drafted a three-year plan to get out of debt. According to my calculations, I could pay off everything I owed by December 2007 — if I managed my money wisely. I decided to give it a shot.
The bottom line: I founded Stoploop.com because it sounds like a great way to spend my days. Instead of sitting around in my underwear reading comic books while sipping whisky, I can do something productive, something that makes the world a better place.
And I hope that, in some small way, Stoploop is able to help you.